With high creators, live-action experiences, and immersive fan engagement, the model’s gaming initiative is rolling out throughout India. After profitable stops in Mumbai, Ludhiana and Guwahati, its newest vacation spot was Bangalore!
Bangalore, 30th Might 2025– Royal Problem Packaged Consuming Water, a model lengthy related to daring power and a wealthy cricketing legacy, introduced its digital-first property, Royal Problem Packaged Consuming Water Sport Nights, to Bangalore. The occasion, held at RCB Bar and Café in Ashok Nagar, remodeled the venue right into a high-octane zone of competitors, creativity, and next-gen entertainment- setting the stage for a nationwide collection of experiences.
This foray into digital arenas is a pure evolution for a model that has all the time thrived on the intersection of sport and youthful expression. Simply as cricket has captivated generations, interactive play is now rising as the brand new frontier of ardour, efficiency, and cultural connection. Royal Problem Packaged Consuming Water goals to bridge these worlds by creating areas the place neighborhood, competitors, and creativity collide.
The Sport Nights occasion introduced collectively followers, creators, and digital athletes for an electrifying night. Highlights included cutting-edge VR cricket, a PlayStation gaming zone with cricket-themed titles, and interactive challenges with thrilling prizes. Visitors additionally loved a reside screening of a marquee league match- mixing conventional fandom with fashionable play underneath one roof.
“Gaming is an natural extension for Royal Problem– a model that has all the time stood on the crossroads of high-energy sport and daring self-expression,” mentioned Varun Koorichh, Vice President – Advertising & Portfolio Head at Diageo. “After years of being deeply rooted in cricket, getting into the digital area permits us to channel the identical aggressive spirit in a recent, immersive format. With Royal Problem Packaged Consuming Water Sport Nights, we’re constructing a platform that brings gamers collectively to have a good time the fun of the game- and to all the time Select Daring.”
After Mumbai, Ludhiana, Guwahati, and Bangalore- Royal Problem Packaged Consuming Water Sport Nights is tapping into India’s booming gaming scene and connecting with passionate youth communities throughout the nation. This new chapter reaffirms Royal Problem’s dedication to evolving with its viewers, championing daring selections, and celebrating the ever-expanding spirit of contemporary play.
About Diageo India
Diageo India is the nation’s main beverage alcohol firm and a subsidiary of world chief Diageo Plc. The corporate manufactures, sells, and distributes an excellent portfolio of premium manufacturers corresponding to Johnnie Walker, Black Canine, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Problem, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our broad footprint is supported by a dedicated workforce of over 3000 staff, 35 manufacturing services throughout states and union territories in India, a powerful distribution community and a state-of-the-art Technical Centre. Integrated in India as United Spirits Restricted (USL), the corporate is listed on each the Nationwide Inventory Alternate (NSE) and Bombay Inventory Alternate (BSE) in India. For extra details about Diageo India, our folks, our manufacturers, and our efficiency, go to us at www.diageoindia.com.
Go to Diageo’s international accountable consuming useful resource, http://www.DRINKiQ.com, for info, initiatives, and methods to share finest practices.
