With prime creators, live-action experiences, and immersive fan engagement, the model’s gaming initiative is rolling out throughout India. After profitable stops in Mumbai, Ludhiana and Guwahati, its newest vacation spot was Bangalore!
Bangalore, 30th Might 2025– Royal Problem Packaged Consuming Water, a model lengthy related to daring vitality and a wealthy cricketing legacy, introduced its digital-first property, Royal Problem Packaged Consuming Water Sport Nights, to Bangalore. The occasion, held at RCB Bar and Café in Ashok Nagar, reworked the venue right into a high-octane zone of competitors, creativity, and next-gen entertainment- setting the stage for a nationwide collection of experiences.
This foray into digital arenas is a pure evolution for a model that has all the time thrived on the intersection of sport and youthful expression. Simply as cricket has captivated generations, interactive play is now rising as the brand new frontier of ardour, efficiency, and cultural connection. Royal Problem Packaged Consuming Water goals to bridge these worlds by creating areas the place neighborhood, competitors, and creativity collide.
The Sport Nights occasion introduced collectively followers, creators, and digital athletes for an electrifying night. Highlights included cutting-edge VR cricket, a PlayStation gaming zone with cricket-themed titles, and interactive challenges with thrilling prizes. Friends additionally loved a reside screening of a marquee league match- mixing conventional fandom with fashionable play beneath one roof.
“Gaming is an natural extension for Royal Problem– a model that has all the time stood on the crossroads of high-energy sport and daring self-expression,” stated Varun Koorichh, Vice President – Advertising and marketing & Portfolio Head at Diageo. “After years of being deeply rooted in cricket, getting into the digital area permits us to channel the identical aggressive spirit in a up to date, immersive format. With Royal Problem Packaged Consuming Water Sport Nights, we’re constructing a platform that brings gamers collectively to have a good time the fun of the game- and to all the time Select Daring.”
After Mumbai, Ludhiana, Guwahati, and Bangalore- Royal Problem Packaged Consuming Water Sport Nights is tapping into India’s booming gaming scene and connecting with passionate youth communities throughout the nation. This new chapter reaffirms Royal Problem’s dedication to evolving with its viewers, championing daring selections, and celebrating the ever-expanding spirit of recent play.
About Diageo India
Diageo India is the nation’s main beverage alcohol firm and a subsidiary of world chief Diageo Plc. The corporate manufactures, sells, and distributes an excellent portfolio of premium manufacturers akin to Johnnie Walker, Black Canine, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Problem, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our huge footprint is supported by a dedicated crew of over 3000 staff, 35 manufacturing amenities throughout states and union territories in India, a powerful distribution community and a state-of-the-art Technical Centre. Integrated in India as United Spirits Restricted (USL), the corporate is listed on each the Nationwide Inventory Trade (NSE) and Bombay Inventory Trade (BSE) in India. For extra details about Diageo India, our individuals, our manufacturers, and our efficiency, go to us at www.diageoindia.com.
Go to Diageo’s international accountable consuming useful resource, http://www.DRINKiQ.com, for data, initiatives, and methods to share finest practices.
